Transparent Display Facade · A Proposal for Mercedes-Benz

Turn the Showroom Glass
Into the Street's Centrepiece

A see-through facade for the Mercedes-Benz showroom — transparent OLED for cinematic clarity and holographic LED for naked-eye 3D drama. The marque's films play on the glass, and every car inside stays in full view. The window becomes the advertisement without ever becoming a wall. Engineered, supplied & installed end-to-end by Cosmic View.

Why Mercedes-Benz Should Own This Book a Free Site Survey
Transparent OLED · Live Mercedes-Benz showroom glass storefront at night with a full window-pane transparent OLED display — the brand film glows on the glass while the cars inside stay fully visible
Full window-pane transparent OLED on the Mercedes-Benz facade — the film glows on the glass, the cars inside stay in full view.
See-Through LED · Live
up to 90%
See-Through · Cars Stay Visible
2-in-1
OLED + Holographic LED
Frameless
Edge-to-Edge On Glass
24×7
Brand Presence On The Street
The Case

Why Mercedes-Benz Should Own This

A Mercedes-Benz showroom already sells on what's inside the glass. This adds a layer of motion, story and presence on the glass — without hiding a single car. Six reasons it belongs on the facade.

01

Cars Stay In View

Up to 90% see-through — the cars stay the hero, now framed by the brand film.

02

Marque-Grade Finish

Frameless light on glass — never a boxy bolt-on screen.

03

A 24×7 Landmark

Full-motion films pull the right eyes — day, night, doors open or shut.

04

Always On-Brand

Campaigns & launches in cinematic colour, exactly to brand guidelines.

05

Change It In Seconds

Update remotely over WiFi or 4G — no technician, no site visit.

06

One Partner, A–Z

Survey to 5-year support — delivered end-to-end by Cosmic View.

◂ Swipe through all six ▸
Positioning

An Aspirational Choice, Not Just A Screen

Luxury isn't bought on specs — it's bought on feeling. A see-through facade is a statement of intent: it says the marque leads, innovates, and owns the street it sits on.

Corner Flagship Mercedes-Benz corner flagship showroom wrapped in a transparent display — a statement on the street
A wraparound facade that owns the corner — the marque seen first, from every direction.
A

First, Not Following

The brand that turns its glass into living light sets the benchmark — rivals end up reacting to it. First-mover prestige on the high street.

B

Experience Is The Showroom

Today's luxury buyer chooses on emotion and theatre. A cinematic facade makes the first impression unforgettable — long before the test drive.

C

A Statement Few Can Make

Bespoke, glass-integrated, marque-grade — the kind of presence that signals a brand operating in a different league entirely.

What The Market Is Doing

Premium Brands Are Moving To The Glass

Across luxury categories, brands are shifting budget from static media into experiential, digital storefronts — and shoppers reward the ones that do.

Luxury brands increasing digital-storefront / experiential spend

Share planning to grow investment over the next 2 years, by category
Luxury Automotive78%
Fashion & Leather Goods72%
Watches & Jewellery67%
Beauty & Fragrance61%
Directional industry benchmark, for illustration.

How shoppers see a brand with an innovative storefront

Consumer perception of a digital / see-through facade vs a plain one
More premium & aspirational74%
More memorable than rivals71%
More likely to walk in / engage68%
Worth sharing on social63%
Directional consumer-sentiment benchmark, for illustration.
~13%
Global DOOH / digital-display market CAGR — the fastest-growing ad medium
3 in 4
Luxury buyers still research & decide in-person, at the store
2.5×
Attention drawn by motion creative vs static signage
Visibility & The Numbers

One Facade. Thousands Of Impressions A Day.

A prime showroom frontage is already paid-for real estate. A see-through display turns it into a 16-hours-a-day media asset — at near-zero cost per impression.

From The Floor View from inside the Mercedes-Benz showroom through the transparent display — bright, open, the street visible beyond
Bright and open from inside — the display works the street without closing the floor in.
50,000+
Daily pedestrian + vehicular impressions on a prime high-street frontage*
16+ hrs
On-air every day, day & night — even when the doors are shut
≈ ₹0
Marginal cost per extra impression once installed

Average ad recall, by format

How well people remember the brand after exposure
Static signage / print32%
Standard digital screen51%
Full-motion brand film67%
Naked-eye 3D facade79%
*Impression figure illustrative — actual reach modelled to your exact site at survey. Recall figures are directional industry benchmarks.
The Offering

Two See-Through Technologies, One Facade

We pair both — transparent OLED where clarity and elegance matter most, and holographic LED where brightness, scale and naked-eye 3D create spectacle. The right mix for your exact glass.

Transparent OLEDTransparent OLED detail on the Mercedes-Benz showroom glass with a S-Class visible through it

Transparent OLED

Glass-clear clarity for the storefront, up close.
✓The most see-through look — true glass-like clarity.
✓Ultra-slim & frameless — sits on the window like a sheet of light.
✓Cinematic blacks & colour — stunning for brand films at eye level.
Best for · Storefront windows · Eye-level glass
Holographic LEDHolographic transparent LED showing a vivid naked-eye 3D Mercedes-Benz bursting out of the showroom facade

Holographic Transparent LED

Bright, big & bold — naked-eye 3D spectacle.
✓5,000+ nits — punches through daylight on a full facade.
✓Scales to multi-floor glass fronts & building spans.
✓Naked-eye 3D — a S-Class that appears to leap off the glass.
Best for · Building facades · Showstopper moments
Whichever runs on the glass — every Mercedes-Benz behind it stays in full view.
See-Through, Not Boxed-In

A Rigid Screen vs A Transparent Facade

A standard LED screen on the showroom glass is a solid wall — it hides the cars and shuts the daylight out. Our see-through facade runs the same film to the street while the glass stays glass.

✕ Standard Rigid Screen

A Wall Over The Window

Bright to the street — but it hides the very cars you're selling.
✕Cars disappear behind a solid panel.
✕No daylight into the showroom floor.
✕Needs heavy steel structure on the glass line.
✕Reads as signage — not marque-grade.
✓ Transparent OLED / Holographic

The Film On The Glass

Same impact to the street — the cars and daylight stay.
✓Up to 90% see-through — every car stays in full view.
✓Daylight flows in — the floor stays bright and open.
✓Slim, frameless, on the glass — no boxy structure.
✓Cinematic blacks & colour — a finish worthy of the marque.
The brand film to the street — without hiding a single Mercedes-Benz.
The Display · Up Close

Built For Premium Glass

Glass-mount, frameless, see-through. Daylight-clear by day, cinematic by night. We spec OLED, holographic LED, or both — matched to the facade.

Mercedes-Benz multi-storey holographic transparent LED facade — the display detail
up to 90%
Transparency
5,000+ nits
Holographic · Daylight-Bright
Frameless
Glass-Mount · No Structure
Remote
Update From Anywhere
Certified
CE · RoHS · UL Parts
up to 5 yr
Warranty & Support
See-Through LED · Live
One Partner, Start To Finish

How We Deliver It

Survey to support — one team, no juggling vendors.

01

Survey

We measure the showroom glass and study the street sightlines.

02

Design

Tech mix, layout & content plan tailored to the facade and the marque.

03

Supply

100% genuine parts — CE · RoHS · UL certified.

04

Install

Clean glass-mount fit, 4-step quality check before go-live.

05

Support

Up to 5-year warranty & ongoing service backing.

The Investment Case

A One-Time CapEx — Not A Forever Rent

Rented hoardings and OOH bleed budget every single month, forever. A transparent facade is a one-time capital asset you own — installed on real estate you already pay for, working 16+ hours a day with no recurring media bill.

Owned Asset Mercedes-Benz showroom transparent OLED facade at dusk — a one-time owned media asset on the building
Your own building, working as media — 16+ hours a day, no monthly rent.

Rented Outdoor / OOH Media

Pays. And Pays.
Monthly rental that never stops — three years in, you own nothing.
YR 1
YR 2
YR 3
Cumulative spend keeps climbing — and the asset is never yours.

Owned Transparent Facade

Pay Once. Own It.
One CapEx outlay, then effectively free media for years.
YR 1
YR 2
YR 3
One-time install, then only minor running cost — it stops being an expense.

An Asset On The Books

A capitalised, depreciable fixture on real estate you already hold — not money rented into thin air.

Lowest Cost Per Impression

16+ hours of daily reach on a frontage you already pay rent or EMI on — the marginal cost of each extra view is near zero.

Marketing Spend, Redirected

Money already earmarked for launches and campaigns now lives on your own building — owned, on-brand, always on.

Stop renting attention — own the most-seen square metres you already have.
Investment & Returns

What's Included — And What It Returns

A complete, turnkey facade — every element covered in one package. No recurring media rent, and the whole investment lands at a tiny fraction of a single car.

What you getIncluded in the packageStatus
Transparent displayOLED / holographic LED supply, sized to your glassCE · RoHS · UL certified panels✓ Included
Mounting & riggingEngineered glass-mount structure & fixingsNo bulky steel frame✓ Included
Control systemNovaStar controller, media player, remote (WiFi/4G)✓ Included
InstallationSite install, calibration & 4-step commissioning✓ Included
Launch contentCinematic brand films produced to Mercedes-Benz CIOpening campaign set✓ Included
5-yr AMC + warrantyOn-site spares, service & uptime cover✓ Included
One-time turnkey packageQuoted at survey
Turnkey — nothing billed monthly. Final figure is built to your exact glass size, tech mix and content scope at survey.
< 0.5% of one car
The complete facade — covering your full storefront glass, edge to edge (typically ~200–600 sq ft, sized to site) — costs roughly under half a percent of a single S-Class's on-road value. Bring in just one extra Mercedes-Benz across its life and it has repaid itself many times over — while running 16+ hours a day until then.
Full glass
Covers the entire storefront span, edge to edge — ~200–600 sq ft, sized to your site
1 car
One extra sale over 5 years repays the whole investment several times
₹0
Recurring media rent — unlike OOH that bleeds budget every month
Percentage & coverage are tentative for a representative storefront; a site-specific area, cost & return plan is built for you at survey.
Protecting The Marque

Brand-Safe By Design

Nothing reaches the glass that isn't worthy of Mercedes-Benz. Content, quality and approval are controlled end-to-end.

To Your Global CI

Every frame is produced to Mercedes-Benz's brand guidelines and runs your official campaign assets — never generic templates.

Sign-Off Workflow

Nothing goes live without your team's approval. Schedule, preview and approve every piece before it plays.

Reference-Grade Quality

Cinematic blacks, true colour and a frameless finish — calibrated so the screen reads as luxury, never as signage.

De-Risked

Every Risk, Removed

A flagship facade can't fail in public. We carry the engineering, the compliance and the uptime — in writing.

Structure & Permits

Glass load & structural survey included, and we handle municipal signage permissions — before a single panel ships.

Uptime SLA + Spares

Guaranteed uptime, on-site spare panels and a defined response time — it stays on when it matters, weekends included.

5-Yr Warranty + Exclusivity

Up to 5-year warranty, single accountable partner, and an exclusivity option — no competing marque gets the same nearby.

Let's Make The Mercedes-Benz Facade
Unmissable

Start with a free site survey — we'll model the look on your exact glass and build a site-specific cost & return plan. Prefer to de-risk it? Begin with a single-window pilot or a live demo panel before committing to the full facade. No obligation.

📞 +91 8368 283 916 ✉ Email Cosmic View