A Noida fashion mall was repositioning upmarket and wanted one landmark feature to anchor the rebrand — something shoppers would photograph, share and return to. The atrium, visible from all four retail floors, was the natural canvas.
The Challenge
A flat screen in an atrium is furniture; the brief demanded a curved, ceiling-spanning form that reads as architecture. The structure had to hang safely over a public atrium, service from catwalks above, and run 24/7 without visible degradation across a 4-storey sightline.
The Solution
CVdesign SV creative panels — built for curved and sculptural formats — mounted on a custom steel form following the atrium's geometry. Content was commissioned to exploit the curve: flowing fabric, seasonal campaigns and brand takeovers that move across the ceiling.
The Result
The installation became the mall's visual identity — the backdrop of its own campaigns and the most-photographed spot in the building. Retail brands now book the ceiling for launches, turning the display into a revenue-generating media asset.
✅ Free site visit across Delhi NCR — we measure, recommend the right spec, and quote on the spot. Get a free quote or WhatsApp +91 8368 283 916.
Project Specifications
| Parameter | Specification | Detail |
|---|---|---|
| Format | Curved ceiling LED | Custom steel form |
| Coverage | 4-storey atrium | Visible from all retail floors |
| Operation | 24/7 | Continuous since commissioning |
| System | CVdesign SV | Creative/sculptural panel series |
Explore Further
Related Resources
Hotel Lobby Wall — Aerocity
Read case study →
Concert Tour LED Stage
Read case study →
News Studio Upgrade
Read case study →
Command Centre — Gurugram
Read case study →
Highway Billboard — Mumbai
Read case study →
All Case Studies
Learn more →
Mall LED Delhi
Learn more →
Flexible LED
Learn more →
Retail LED
Learn more →
Get a Quote
Learn more →
Frequently Asked Questions
Creative formats are quoted per project — the display area, curve complexity and structure drive cost. Indicatively, creative indoor LED starts around ₹12,000 per sq.ft plus structure. A site visit produces an exact proposal.
Yes — commercial-grade panels are rated for continuous operation. This installation has run 24/7 since commissioning with scheduled night-hours dimming.
Yes — landmark installations become bookable media. This mall sells ceiling takeovers to retail brands for launches and seasonal campaigns.